Article originally featured in the Columbus Dispatch
ST. LOUIS, MO. – Lifestyle brand Soft Surroundings plans to expand into 17 markets this year, including a retail location at Easton Town Center.
The Columbus opening is slated for May.
St. Louis-based Soft Surroundings is an upscale lifestyle brand and retailer of women’s apparel, home and beauty products. The company released its first catalog in 1999, followed by online sales. Soft Surroundings opened its first retail location in November 2005 in St. Louis and currently has 43 retail locations.
The additional stores continues the trend of increased retail expansion at Soft Surroundings, which opened 15 stores in 2016 and 10 stores in 2015.